About Us

James is an amateur IFFB competitor, Amazon bestselling author, and a certified nutrition/training coach who enjoys spending hours pouring over the latest research papers on Pubmed. He does not care about anyone’s agenda, just about the truth. Whatever the research leans towards, is what his stance will be.

The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. – Alvin Toffler

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